Sál, meaning 'soul,' and salrik, an Old Norse term for 'spiritually rich,' draw from Nordic traditions that value authenticity, depth, and connection. This essence is reflected in Sál’s conscious approach to communication—clear, intuitive, and meaningful. Rooted in respect for all life, Sál aims to create, craft, and curate connections that resonate harmoniously with the world.

Behind Sál is Mari Mikkelsen, with over a decade of experience in creative and strategic communication through MAMIK, working with businesses and individuals across a range of industries. Her academic background, including studies on aesthetic capital, alongside her experience as a longtime yoga practitioner and teacher through Ahimsāyā, informs her approach. She integrates respect and intentionality into every project, ensuring that clarity and authentic connection remain central.

Sál also functions as a collaborative hub, leveraging a broad network of skilled professionals from diverse disciplines to deliver holistic and meaningful solutions tailored to each unique vision.